GREY WORLDWIDE
“We use Neemee™ to gather up-to-the-minute human insights to fuel our brainstorms, strategies and executions. There is nothing like it around!”
Jim Elms | EVP Director of Context Planning
AD COUNCIL
“The Ad Council’s mission is to make a measurable difference on people’s behaviors surrounding an array of health, education and community issues. Each of our public service communications programs requires a strong, single-minded creative strategy. CultureWaves® is an excellent resource, by providing us a deeper understanding of the mindsets and language that a target audience brings to a given social issue. For example, we worked with the CultureWaves team on a teen-targeted antisteroids initiative. We tapped into teens’ dialogue on health, athletics, body image, fairness and, most importantly, authenticity. The project with CultureWaves was a big step toward a communications strategy that has true breakthrough potential.”
Tony Foleno | SVP, Research
THE FOOD CHANNEL®
“We’ve used CultureWaves® to identify our Top Trends, which has helped put The Food Channel in a position of influence in a crowded market. Our Top Ten Food Trends of 2009 and our more recent Dessert Trends have been right on target when compared against statistical trend data. What’s more, we have great behavioral evidence to help us prepare for what’s next.”
Kay Logsdon | Director of The Food Channel
ALAZRAKI COMMUNICATIONS, MEXICO
“It is, no doubt, a great tool. Our first positive experience has been for a pitch last week. I love CultureWaves®, as you know it, and have great faith in it.”
Ronald Assumpacao | Managing Director
PIZZA HUT
“At Pizza Hut, CultureWaves® helped us connect with the consumer in new ways that effectively uncovered unmet needs that drove our innovation process.”
D. Brodie Dunn | Pizza Hut Innovation Food Guy / Senior Scientist
NOBLE COMMUNICATIONS
“As a creative individual I await inspiration. My life and chosen profession require me to be adept at finding seemingly incongruous elements to craft meaningful and engaging communication.
Similar to scanning magazines, bookstores, flea markets, library shelves, and music bins for any form of inspiration and information, so goes Neemee™.
For this reason my web browser always opens to neemee.com as my home page. Neemee’s continual refresh of content offers me a constant source for my insatiable curiosity. When I have a need for something specific, I also search Neemee. Neemee results are not always what is expected, but it is this unexpected path of discovery and unique perspective from Neemee that is truly beneficial.
After all, it is the business of creating simple, unexpected, relevant and engaging messages that serves our clients so well.”
Dan Stewart | Executive Creative Director
LOUISIANA STATE UNIVERSITY AT EUNICE, LOUISIANA
“To be able to utilize the Neemee™ capture device and toolbar while searching the internet has been an invaluable tool for my research as a college professor. I am a “visual” person and to be able to capture an image along with an article or website has been a true blessing. The image or picture reinforces the entry of data that I am focused, and then to be able to create a collection regarding a topic is amazing, all this while I am still in the midst of “tabbed browsing”. The capture device and collections option has saved me incalculable amounts of time.
Neemee has provided me with a tool that allows for collecting and retrieving data in one online location. I am able to hook my laptop up to a projector and immediately show the resources that I have captured in Neemee to my students as needed and for emphasis. This has helped to make the courses that I teach more relevant in this age of fast changing/evolving technology. More is expected of college professors and teachers in this day and age, and Neemee helps meet these expectations!”
J. Hedrick | Assistant Professor of Art