The Leading Edge White Paper Series
CultureWaves®Food Forward®
Where Food Meets Life
Food and life come together based on human needs, human emotions and human truth—and they all converge in Food Forward. This revealing and far-reaching series brings you evidence of new behavior as it relates to food and valuable perspectives only available from CultureWaves. It’s your window to where food is going—and where life is taking it.
Several on-trend perspectives will be available for purchase throughout the year, each covering a topic in insightful detail and key points to consider. With each purchase, you’ll receive a topline synopsis, a full narrative, insights from authentic consumer voices, a PowerPoint presentation of key points, and a wealth of evidence from CultureWaves delivered via a viral widget to help you leverage the information to your full advantage.
Kids Really Are What They Eat: Authentic Foods for Authentic Lives
When it comes to food, it seems parents and kids sit at opposite ends of the dinner table. But a closer look reveals they want the same result—real experiences with real food. Examining the motives behind their choices illustrates how food serves as a catalyst for communication between generations.
A Sensory Report: A Sensuous Encounter with Food
From multisensory meals that break the traditional idea of dinnertime to eating out where the environment is more important than the food, people want something new. Food is no longer just about the act of eating; it’s about rediscovering the art, entertainment, and enjoyment of eating.
Food Renegades
See the future of food innovation through the eyes of passionate culinary hackers who are mashing up tomorrow’s mainstream dishes today. Get the insight of what motivates the edgier tastes and incorporate it into your new product development efforts.
Private Brands: From Last-Choice Alternative to First-Choice Competitor
Private brands used to carry a stigma. But now they drive nearly a quarter of all supermarket sales. Clearly, consumers are paying attention to what’s happening with store brands—and so are we. Now you can put what we’ve learned to your advantage.
The Global Flavor Curve: American is the New Ethnic
The great "melting pot" has been simmering on the stove for so long now, it has created a whole new phenomenon in food: American cuisine is the new ethnic food. Learn what this means for recipe/menu development and how you can leap ahead on the flavor curve.
