CultureWaves® Consulting

We start with Insight…

CultureWaves starts where no one else does…outside the traditional boundaries of your business. We translate LIFE into fresh perspectives unique to your category. Every day our team is capturing new evidence of what people are doing, allowing us to identify the underlying emotional drivers of their behavior as we filter it through Maslow’s Hierarchy of Needs. We then develop a forward-looking perspective on the future of culture classified as Emerging, Growing or Mainstreaming.

…then translate it into action.

There are three ways to access our CultureWaves Consulting Services:

1. Business Strategy

  • We offer you: A Riptide™: Our custom interpretation of consumer behaviors captured in our evidence database, designed  to identify a range of strategic opportunities
  • What you get is: Insights translated uniquely for your business with 4 to 6 immediate indicators of directions you can leverage for a competitive advantage
  • How it is different: By providing a much broader perspective on LIFE, not constrained by the existing traditions, paradigms and categories, you gain a fresh perspective on your consumers’ needs
  • Timing: 3 to 4 weeks

2. Innovation Platforms

  • We offer you: Using our evidence database we will develop a distinct set of platforms based on consumer motivations that guide innovation efforts
  • What you get is: Starting with your targeted area, we will develop 4 to 6 platforms based upon clear expressions of the emotional drivers underlying your strategic opportunities
  • How it is different: Each platform represents a compelling and visual articulation of consumer needs comprised of marketplace evidence, authentic consumer voices and provocative thought starters
  • Timing: 2 to 3 weeks

3. Innovative Ideas

  • We offer you: An Idea Harvest™: Your team will be grounded in consumer evidence and strategic thinking through our unique and proven 2-day innovation session.
  • What you get is: We engage all learning styles so your team is fully invested and aligned behind 8 to 10 full product concepts customized and ready for consumer testing
  • How it is different: Our process moves your team toward actionable business-building ideas in a fast and efficient manner
  • Timing: 2 to 3 weeks

CultureWaves® Publishing

We start with Insight…

CultureWaves starts where no one else does…outside the traditional boundaries of your business. Every day our team is capturing new LIFE evidence of what people are doing, allowing us to identify the underlying emotional drivers of their behavior as we filter it through Maslow’s Hierarchy of Needs. We then develop a forward-looking perspective on the future of culture classified as Emerging, Growing or Mainstreaming.

How we deliver it to you…

There are three ways to access our CultureWaves Publishing Services:

1. Cultural Magazine and Insight Package

  • We offer you: The CultureWaves Insight Package: Ground-breaking research publications that feature the evidence captured and translated into the identified CultureWaves, along with focused articles and view perspectives
  • What you get is: A package of  insight publications giving you fresh perspectives of indicators that can be leveraged for a competitive advantage
    • CultureWaves Quarterly Magazine, in print and online
    • CultureWaves POV e-newsletter, distributed monthly
    • CultureWaves Tide Report™ e-newsletter, distributed weekly
    • Access to the evidence database
  • Timing: Annual subscription

2. Branded Content Widget

  • We offer you: Culturally relevant content delivered via a viral widget that goes beyond your website and carries your brand and your message to the online community
  • What you get is:
    • A custom-designed branded widget built to your website specifications with optional abilities to expand your brand to bloggers and your strategic partners
    • Fresh evidence fed to your widget weekly from CultureWaves
    • Access to the evidence database
  • Timing: 6-month service, 4 to 5 weeks for development

3. Custom Point of View

  • We offer you: Expanding your brand with 2-way communication through a unique published perspective interpreted from understanding what matters most to people
  • What you get is:
    • A custom perspective written in narrative form that you can distribute and use to expand your brand
    • A custom branded content widget featuring relevant content
    • Access to the evidence database
  • Timing: 2 to 3 weeks