“I’m green with or without you.”™
For years, marketing has profited from the idea that a bigger package made people feel like they were “getting more.” That’s why we have wads of cotton in our aspirin bottles and all that air in our cereal boxes. All that is changing with the new push toward green packaging.
With spending down and credit in a crunch, one plastic card is attracting customers with a missionary zeal aimed at protecting the planet. Visa Europe is introducing the idea of a carbon offset good with every purchase.
Just go to www.yesyesyes.org and you’ll see. The popular organic personal lubricant (P.S.–lubricant doesn’t mean lip balm) promises “all the power of a high-performance premium lubricant with all the security of a certified organic product.” It notes that it is completely free of pababens, glycerin, hormones, silicones and petroleum products.
ModeLab is betting its future on sustainable phones that run off renewable energy. For example, one of its concept phones can be hung around your neck to grab a little solar action. Another is a sports phone recharged by your workout. This particular piece of evidence is more than a techie idea-it’s a sign that the electronics industry is stepping up to the challenge of Green Hot in a big way.
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