“I want some good stuff even in my bad stuff.”™
There’s a very popular trend in the food business that calls for products to come out with 100-calories-or-less portions in single-serve packages. You get your Oreos and you get calorie control.
People don’t always want what’s good for them, but they like to know there’s at least some good in the bad. In a bad economy, which no one wants, the Flexible Flux Wave points to a striving for equilibrium in unemployment.
The old cliche of “taking the bad with the good” has found a new twist. Now you can make “good” money by investing in the “bad.” At least that’s the way the Vice Fund work. It’s a mutual fund that puts your investment into the war machines of the defense industry, casino gambling, slot machine makers, cigarettes, alcohol distillers, and related fields.
We saw this Wave in rip-roaring operation during the National Restaurant Association (NRA) Show in Chicago. People want good with their bad, in a big way. Organic cookies, ice cream, and mixers. They have tired of the yo-yo dieting and we see an emerging consumer beginning to request food that has some goodness right next to or on top of the bad.