“Nestle Crunch has partnered with fashion label Paul Frank on a limited-edition run of their 2.75 oz. chocolate bar. The official collaboration sees the traditional Nestle Crunch bar, a milk chocolate and airy crispies-concoction, decorated in a truly festive holiday-card jacket.”

A holiday card with a sweet twist!
Brand Sanctuary™ is where we find brands that we know and love, and we go out of our way to be loyal to them.

Lets be honest, fashion is a hard business to stay at the top of.  Trends come and go so fast.  One day you’re “in” and the next, as Heidi Klum says, “you’re out.”  So I’m not surprised Paul Frank is keeping Julius the Monkey out in the public eye in this kind of way.   Picking up a Nestle chocolate is A LOT cheaper than a Paul Frank outfit too, so you can get the appeal of Paul Frank for less.

Co-branding is nothing new, and this isn’t exactly “clash of the titans” in the way that Apple & Nike came together for their Sports Kit- a wireless system that allows shoes to talk to an iPod.  However, this lil’ holiday collaboration is a cute way to stuff a stocking.

My brother had a big flashback that got him excited when I told him about the first Power-Con/ThunderCon. He was obsessed with He-Man! And has a enormous collection stashed away in his garage (which he speculates might be worth a pretty penny now!)

Power-Con/ThunderCon is the first convention in the U.S. catering to the fans of Masters of the Universe and ThunderCats.
Apparently, unlike other conventions it was really only filled with people of the 30-something demographic specific to the cartoons glory days:

“Power-Con/ThunderCon was the rare convention where most of the attendees appeared to be from our generation pop culture fanatics. There were very few children there. Those who attended seemed to be tagging along with their parents, unaware of the fuss over vintage toys that can now cost as much as several hundred to one thousand dollars. Unlike an anime convention, the teenage contingent was non-existent and, unlike PowerMorphicon, there the under-25 crowd was thin.”

The Human Truth™ of the Time Travel™ wave is: “By using the past as a sanctuary, I feel more connected to others.”™ You think that was the vibe at this convention? You bet it was.

Don Draper makes an extremely convincing case about the past as a haven for safety and familiarity. He-Man’s famous catch-cry is: “BY THE POWER OF GREY SKULL!!!!”
Now, how will you harness the power of the Time Travel™ wave?