“I can’t help looking at what’s hot.”™
Laura Croft looks so great saving the world with her clothes on, why would she need to take them off? How about to save her job. Desperate times call for desperate measures, or in this case getting down to the bare essentials.
Go ahead. Use our competitor’s product and we’ll congratulate you as a new father. Of course, that tongue-in-cheek suggestion is part of an advertising campaign for Durex condoms and doesn’t stop there.
Calvin Klein is introducing the world to “technosexuals™”-a term the company has trademarked and used in the launch of its newest fragrance, IN2U. The ad campaign suggests technical connections such as blogging and text messaging as turn-ons, with a “hidden” message that isn’t particularly well hidden.
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