• You Snack, Girl!

    You Snack, Girl!

    Products that appeal to a female audience aren’t new, but the new Frito-Lay ads target women as, well, really feminine women. They show women looking in a mirror and seeing a cupcake, or talking about the new snacks and saying things such as, “These things are the best invention since the push-up bra.”

  • Guys & Dolls™

    Posted on October 28th, 2009

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    Man, What a Shave!

    Man, What a Shave!

    Half asleep and hacking away at your stubble just doesn’t cut it. Not if you’re part of the Guys & Dolls Wave. This Wave is about men being macho and women being feminine, and there is nothing more manly than a good shave properly done.

  • That Manly Smell

    That Manly Smell

    With all the gender blending going on, it’s refreshing to know there are still new products that make a man feel like a man. Case in point–the new Warrior Collection shower gel line from ZIRH.

  • Guys & Dolls™

    Posted on November 26th, 2008

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    The Seductive Chef

    The Seductive Chef

    It shouldn’t surprise anyone, especially ladies, but men will do almost anything to attract the attention of the opposite sex. Recent research shows that more and more men are turning to the kitchen as a first stop to the bedroom.

  • Guys & Dolls™

    Posted on March 19th, 2008

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    Let’s Get This Taser Party Started!

    Let’s Get This Taser Party Started!

    Girl power has upped its voltage. Instead of celebrating the joys of Tupperware, AVON, or lingerie, women today are opening up their living rooms to target practice with their friends for the purpose of selling the Taser C2.

  • Guys & Dolls™

    Posted on September 4th, 2007

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    Death to the Metrosexual!

    Death to the Metrosexual!

    “The Man Comes Around.” Too bad Johnny Cash isn’t with us anymore; his album title does this Wave proud. America is apparently into the Hollywood image of the “strong silent type” and has been ever since the days of John Wayne and Gary Cooper. Well, now a study from the University of Missouri-Columbis says that tough guys actually do heal faster than the norm.