“With the unique Swoop n Scoop®, the Obol makes every bite as crispy as the first bite.”

This well designed bowl gives you the option of crunchy cereal and much more.  And by much more, it also seems that you can have a mountain of Oreos ready to dip in the milk section… (I know I’m not a sweet tooth but, really? How many cookies can you eat in one sitting??) I’d probably go for the keeping “crispy crackers with soup” option.

But there’s the point of the Deity Complex™ wave.  The human Truth™ is “It’s my world, my way”.

When it comes to food people can get dead serious about personal preferences.  I would never call myself a “picky eater” but there are some things I wont eat because I just hate the texture.

It’s about “demonstrating the value of control”, and in a world where we feel less and less control over parts of our lives – food is often the one thing we CAN stamp with our identity.