“I hate being treated like I don’t matter.”™
We’ve all seen it. A company spokesperson, or even the CEO, shows up on TV and tells you what a wonderfully socially responsible company XWZ is. Well now, instead of just helplessly sitting on your couch, Project Label is giving you a chance to throw in your opinion about a company to help create what is called a “social nutrition” label.
Flying can be frustrating; we all know that. But now there’s a new, instant, and very satisfying way to vent the rage that comes from sitting in a stifling hot airplane for 2 hours and having the pilot announce, “We’ll let you know when we are cleared for takeoff.” You can tweet your hateful outrage right from your seat.
During the recent “election” in Iran, Twitter took the place of CNN, FOX, and other news channels during the media blackout imposed by the government. It became the brave demonstrators’ link to the world as they expressed their protests and anger. Strictly on moral grounds, Twitter decided to help them.
One of the things many people hate about corporations and their advertising is the way they alter reality. In this example, even the most beautiful models are digitally enhanced. A protest group in Berlin found a great way to remind us of that fact.
We all experience bad service sometimes, but what can you do about it? And if you represent a corporation, isn’t it better if you know you’ve got a problem so you can fix it? MeasuredUp.com is an answer to both those questions, and a bridge between customers and customer service.
Late last year, Marc Ecko bought Barry Bonds’ 756th homerun ball and asked the public to vote on what to do with it. More than 10 million people voted, and they overwhelmingly decided to stamp a big asterisk on it and send it to the Hall of Fame.