“Hôtel Americano keeps life’s choices simple. Three room types offered, all with the feel of an urban ryokan with wooden platform beds, warm lighting, and luxurious natural materials, some with soaking tubs and fireplaces. The square meals all New York is talking about. Five selections available for Breakfast, five more available around-the-clock. Order with in-room iPad or dial 101 from the in-room telephone.”

As the colleague who brought this place to my attention said: “For the road warrior, having a familiar, comfortable, even creatively quirky hotel to drop your bags is a welcome destination.”

Variety might be the spice of life but we tend to find solace in the familiar. Knowing “what you’re going to get” can be a relief for the weary traveler.

The Human Truth™ of this wave is: “I don’t need more choices; I need help choosing.”™ Selecting from three stylish rooms and 5 exquisite looking bento boxes, simplifies the hotel experience in an cool, minimalistic way – which looks like it fits right into the Hôtel Americano vibe.

The first is The Cube. It is a “3x3x3m house designed for one person to live comfortably with a minimal impact on the environment. It has two floors, connected by some unconventional space-saving stairs, and includes a kitchen, dining room, shower, toilet and bed. “

Check out the video for a full tour of the cute lil’ house and you’ll see how less really equals more when in comes to getting rid of your carbon footprint.  The team behind The Cube Project stress that these innovations are not solely applicable to small buildings.  When scaled up appropriately, everything they used could also be applied in homes and businesses of all shapes and sizes.  “The Cube illustrates what we believe to be the best of low-carbon living.”

Next we meet Christian Schallert in Spain, where he takes us on a tour of his amazingly clever bachelor pad.  Here is a man who has made the absolute most out of his 24 square meter (258 square feet) apartment. “To sleep, he rolls his bed out from under the balcony, his stairs become become bedside tables and he can even swing his tv out from the wall. To dine, he lowers a plank from the wall, his flower-stand becomes a support and his stairs become a bench. To cook, he clicks a spot on his vast wall of click-able furniture, and a spring-loaded door swings up to reveal an instant kitchen: double-burner, dishwasher, sink, countertop and microwave oven. The full-sized refrigerator and freezer click open just alongside.”

I thought it was interesting that the space-saving furniture aboard boats, as well as the small homes of Japan inspired him.

Choice Choice™ is often about simplifying life.  Most of us live in a world that gives us OPTION OVERLOAD.  I think there is a real social swing to questioning what we really need to be happy and content.  With so many people forced to down size in the economic crisis, I think it’s great that the architecture and design community is really coming up with some cool solutions.

Basically, smart water has attempted a viral campaign starring Jennifer Aniston that pretty much mocks web culture.  That’s like starting a grassroots campaign in France to abolish the French language.

That’s why I have chosen the We Are Family™ wave for this post.  This wave is about “finding identity through community” and what these ad execs failed to understand… that “the internet” is home to a strong and proud community.  So why we would “virally spread” something that makes fun of us, is completely confounding to me.

As a popular web culture blog says “…to its employment of memes that are quite literally as old as the Internet, this video was clearly produced by people who not only lack a basic familiarity with Internet culture, but appear to be openly disdainful of the Internet and anyone who uses it.”

Nerds glasses, pocket protectors and clipboards? Seriously?  Soooooo dated.  For the record, in case some of you still think that’s the image of a “geek”…  it’s not.  In fact, ahem, some of us are actually hot. So there.