This place is just uber hip, hands down. Which you’d probably expect from a cool, new NYC hotel that’s nestled in the bustling art scene of Chelsea. What stands out to me, is that it’s an awesome example of our Choice Choke™ wave. “Hôtel Americano keeps life’s choices simple. Three room types offered, all with [...]
Every company wants the most out of their employees. However, a burnt out employee can fast become a liability. We have noticed many ways of dealing with over-worked workers. But maybe you don’t have a Google sized budget to install a cool recreation area, or perhaps you think your employees might abuse their “nap room” [...]
The Holiday Season is a time for coming together. Here’s two brands that are doing just that. “Nestle Crunch has partnered with fashion label Paul Frank on a limited-edition run of their 2.75 oz. chocolate bar. The official collaboration sees the traditional Nestle Crunch bar, a milk chocolate and airy crispies-concoction, decorated in a truly [...]
I came across these tiles and they made me consider the Power Plays™ wave. This is an example of a Power Plays™ fail. Ok, so they sell tiles. Interior Design. A passion many people discover when they buy or renovate a home. “These porcelain wall or floor tiles are made by photographing real life street [...]
Toys seem to feature heavily in the Time Travel™ wave. It’s not surprising really when you think about the nostalgia for childhood that they embody. And boy is nostalgia a strong feeling, with powerful connotations. I think Don Draper says it best in this clever mash up of him pitching Facebook’s new Timeline format! Watch [...]
There was a fun marketing event in Santa Monica, CA last week that I was almost tempted to take part in. I would have been there with bells on if I had woken up that day and thought to myself… Yes, I will park my car and walk down the street in my underwear in [...]
An amazing “feel good” story has emerged from the aftermath of the London Riots. An army of volunteer do-gooders have come together to help repair the cities damage… both physically and emotionally. What do I mean by emotionally? Well I can only imagine how I would be feeling if I had to watch my neighborhood [...]
I saw two interesting articles that were about achieving the same goal: To downsize using space saving techniques in order to simplify a dwelling. Yeah, pretty much the opposite of “MTV Cribs”. These are really smart, effective design examples that remind us that big isn’t always better… and it’s usually way more than what we [...]
Did you know that Almost 60% of 16-34 year olds use a phone as their primary timepiece? I haven’t worn a watch since my Mickey Mouse one fell off my wrist into Sydney Harbor when I was 11 years old. Actually, the only friend I can think of who wears a watch is a guy [...]
It feels like Epic Meal Time has been around a lot longer than last October but maybe that’s because it’s so. …well …EPIC! The show is a ridiculously popular online cooking show that clocks about a million views per episode, with fan-favorites getting as many as two-and-a-half million. If you haven’t seen it (really??) then [...]