Socially Conscious Millennials
As much as older generations love to indulge in the eye-rolling “kids these days” mentality, Millennials have been identified as being quite socially conscious. So much so, that many brands including JCPenney, Macy’s and General Mills launched back-to-school marketing initiatives that are tied to youth-oriented social causes. JCPenney’s “Pennies from Heaven” campaign uses a JCP [...]
