“That was almost real!”™
Empathy is not usually a word that springs to mind when I think of good design. However, MIT believes that’s exactly what the designers, product developers and engineers of the future will need. They believe that we have to come to terms with the fact we are an aging population, and we will need to [...]
Heineken came up with a cheeky promotional idea for the festive season. They launched a fancy keg called BeerTender that lets you pull fresh draft beer at home for $99. However, they acknowledge that it’s not really the time of year to buy yourself gifts. Yeah, that whole “season of giving” thing. So they [...]
The Human Truth of the Living Vicariously™ wave is: “To me, that was almost real.”™ Here is a website that has put this wave to work in an engaging way. Most everyone I know, myself included, whines about making ends meet. We grumble about the cost of gas and whether to upgrade iphone now or [...]
Trust Berlin to make staying in a trailer uber cool. This converted vacuum cleaner factory has been converted into the kind of place I would describe as a “destination hotel”. The concept is out-the-ordinary and quirky enough to make you want to tell everyone all about it. The Hüttenpalast has been created by Silke Lorenzen [...]
Here’s an eye-catching campaign that fits nicely in the Living Vicariously™ wave. It’s called “Become Someone Else. Pick your hero at Mint Vinetu” by Lithuania based Love Agency. The print ads seek to encourage people to lose themselves in literature. Apparently the bookstore is known for their classic novel specialty, so the characters that the [...]
Over the weekend there was a viral storm over an incredibly bad music video of a teenage girl singing vacuously about the days of the week and whether she should sit in the front or back seat of a car. Yeh it “did my head in” but… if you feel you must watch it: here. [...]
Over the years we’ve watched the rise and fall of horror archetypes. We’ve blogged about a few of them too, from vampires to werewolves. And now things are lining up that point to a possible revival of the wicked witch.
This Canadian holiday resort understands how to create an immersive experience! This wading pool lets their guests get up close and personal with the residents of the Cochrane Polar Bear Habitat. Separated by two-inch thick Plexiglass these lucky swimmers get closer to these beautiful, yet deadly, polar bears than they could ever safely do in [...]
The game is called Amnesia The Dark Descent; it’s a horror survival game. Except that’s where it takes an interesting turn. You don’t fight; or level up. You run. All in all, it’s a total emotional rollercoaster.
As we move further into or out of the recession, depending on your viewpoint; people are looking for new forms of escapism. It’s why video game sales go up, and people pile into the box office for action and comedy movies. What’s new with escapism now, is escapism is slowly going to place where it has to mean something.