“Being green helps me secure my future.”™
When I lived in Melbourne, Australia for 2 years I never needed to drive a car… Not even once. There are trams that come every 10mins and some buses are even more regular. The rest of the time I was on my bike. When I tell my LA friends this, they look at me with [...]
Phew… what a crazy weekend! And not in the “fun crazy” way. In the: “shoppers-walk-over-dying man-to-get-to-sale” kind of crazy. Ie: sickening display of consumer frenzy However, in one of the boldest advertising moves I’ve seen lately, Patagonia approached the sale day orgy in a completely different way. In a full page ad in the The [...]
I’m kinda loving the directions Puma has been going in the past couple of years. I was a fan of their “Puma Social” that fit right in with our Clockless™ wave. They weren’t winning the sport shoe game so they went after the fashion/ night life market: “We applaud the champions of late night games, [...]
I came across this cool bar in Los Angeles that’s a really great example of the Green Hot™ trend called UpCycling. “Salvage Bar & Lounge is the brainchild of Nocturnal Entertainment Group. The group saw a fantastic location, and the discarded remains from the recently redeveloped property, as a chance to create something completely original, [...]
There are so many reasons I love this idea! I love mushrooms. I love growing my own food. I love recycling. I love clever design. I love things that are easy. I also love inspiring company stories: “Back to the Roots was founded by Alejandro Velez & Nikhil Arora during their last semester at UC [...]
There have been many “green funeral” alternatives in the last few years, vertical burials or solar panels atop mausoleums, for example. Well the latest comes from Spanish designer Martín Ruiz de Azúa. These biodegradable “Bios Urns” combine human remains with tree seeds. “Once the urn put under the ground, a seed starts germinating and growing. [...]
The down side to awesome new models of electronics constantly being unveiled is that when you upgrade, you’re left with a really expensive paperweight. More often than not, if you try to sell it second hand you are faced with the problem that first generation iPad owners are now facing: a huge glut of original [...]
Here’s a cool piece of Green Hot™ evidence. At first you wouldn’t think it is, because it looks more like a fun music accessory than something that addresses energy waste. But like it says on it’s website: “Tembo Trunks don’t use batteries or drain power like external speakers or docking stations. This means that you [...]
We’ve talked about products being embedded with seeds in the Green Hot™ wave before but I just love this letter that Google sent out to it’s AdWords customers. At the bottom it said: “PS: This card was printed on 100% recycled paper and embedded with wildflower seeds. Plant it in a sunny spot with a [...]
When I read that Sun Chips was reverting back to environmentally unfriendly packaging because consumers said the new bags were too loud, I did a *facepalm* that could have been heard around the world!