“I want some good stuff even in my bad stuff.”™
When I told my (somewhat cynical) roomate about this chocolate it produced such a groan, that there was no question to his feelings about it. Just to be sure though, he added: “ugh, gimme a break.” So what are we talking about? Chocolate- but not just any chocolate, let me count the many ways this [...]
USA today recently had a good article on the explosion of “Artisan” products that has taken place recently. Tostitos Artisan Recipes chips? C’mon really? Everyone from Domino’s to Starbucks is cashing in on the word which calls to mind images of a 3rd generation craftsman in a far off land carving something with his well [...]
On-the-go snacking has being going through it’s awkward “healthier options” overhaul phase for quite a while now. Don’t get me wrong I think it’s much needed… I mean, you just need to see a school bus pull up and watch the kids get off to KNOW it’s much needed. I just think there have been [...]
Want to understand Flexible Flux™? Here is a perfect example of something that would fit into this wave. “Supercandy”!! While the makers of Snap don’t deny that this is candy… they are no strangers to the fitness industry and have developed treats that health conscious people can feel good about. “Snap Infusion Supercandy seeks to [...]
We find a lot of “enhanced” food in the Flexible Flux™ wave. The Human truth™ is: “I want some good stuff even in my bad stuff.” Well, I’m sure chewing gum is not high on most people’s “no no” list, but it doesn’t often get associated with wellness or beauty. A Swedish company is about [...]
Flexible Flux is all about justification. It’s no surprise that many food chains are experimenting with mini sizes to lure the diet conscious consumer. “Dairy Queen promoted baby Blizzards last month, giving diners about half the calories of the small 12-ounce size. In March, Starbucks Corp. (SBUX) unveiled the “petite” line of mini cupcakes, whoopie [...]
Need a quick refresher on the Wave we call Flexible Flux™?
Well, the Human Truth is “I want some good stuff in my bad stuff.”™ And, Burger King has just released a new grainy ciabatta bun that is a perfect example.
Flexible Flux™ is a cheeky wave… it’s pretty much about convincing yourself, or feeling “less guilty” about decisions. Putting “some good stuff in my bad stuff”™ is the Human Truth of this Wave but even that’s a bit of a stretch for this crazy “breakthrough” I read about yesterday.
I came across a really interesting group that I wanted to know more about. It’s a growing movement of mentally ill patients and their allies that are rejecting medication and taking pride in their ‘madness’. The “Mad Pride” movement originated in the late 1990s.
That’s right, dollar a day to keep babies away! Money is the oldest incentive to reward behavior, and a program funded by the University of North Carolina decided it’d be twice as rewarding to prevent teen pregnancy and up college enrollment. Targeting girls between the ages of 12-18, the program called “College Bound Sisters” deposits [...]