“I count on your brand not to let me down.”™
Apple has a problem that few of us will ever have to deal with; they are a victim of their own greatness.
Ok. So… I will try not to be too gushy with this blog but in the interest of full disclosure…I’m a Mac Gal. To the point of totally “connecting” with my latest beau over the fact we are Apple freaks. I seriously don’t think I could date a guy that only used a PC.
While Nintendo may be very successful with the Wii, the consoles constant casual gamer focus is slowly driving its older fans away from the system.
News hit today that Disney bought Marvel Entertainment for Four Billion Dollars. Hopefully this means we’ll never have to sit through another wretched Punisher movie.
Iconic street and sportswear brand, Adidas, turned sixty this year and what better way to celebrate than to throw an old school house party! It all started with a star studded, full length video, directed by Nima Nourizadeh. the video kicked off Adidas’s highly successful “Originals” campaign, celebrating sixty years of style.
I did a search for the tag Brand Sanctuary™ in Neemee today and Starbucks popped up 3 times on the first page. Hmmm what are they up to?
Starbucks is going back to its “premium-coffeehouse roots — by building premium coffeehouses. The chain, in the latest attempt to negotiate its turnaround, is focusing on stores with smaller-batch coffee, community involvement and entertainment.
Somebody should really tell Porsche that there is a recession.
The new 130 million dollar Porsche Museum , located in Stuttgart, is near completion.
Porsche says:
Porsche fans had often expressed their wish for an inspiring place in which to display the corporate history, and in July 2004 Porsche’s Management Board responded by approving the construction of a [...]
What do Frito-Lay, Starbucks, Kellogg, Scholastic, and FAO Schwartz all have in common? They’re all working towards promoting community service, launching campaigns directed at encouraging consumers to volunteer their time and give back.
Writers Kenneth Heign and Elaine Wong for Brandweek asked the question “Is Community Service the New Green?” in response to all these [...]
I’m sure you’ve heard praise for the Wii on this blog several times, well, unless its when we talk about people injuring themselves with it. But aside from that it’s been a good little machine, opening new worlds of gaming and introducing entire demographics to the gaming world, a place that one time was only [...]
There’s no telling how far a company will go to acquire a customer’s undoubting loyalty. With a global economic recession still underway, computer maker Fujitsu Siemens has decided to throw all its chips in, betting sales will rise after launching its astonishing “Free Laptop For Life” warranty program. Here’s the deal, you buy [...]
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