“I count on your brand not to let me down.”™
Girls talk about guys. FACT. Many of us love to match-make too. We discuss our relationships… often in gory detail. Sorry guys, but your girlfriend/wife’s friends probably know more about you than you would be comfortable with. The thing is, women like giving and receiving advice from our girlfriends. No-one knows us like our friends [...]
With the internet absolutely flooded with tributes, tweets and articles about Steve jobs and his amazing legacy… you could be completely forgiven for not wanting to read another one. However, as long time followers of this blog would know, I’m a “dyed in the wool” Apple Fangirl and I simply can’t let the moment pass [...]
Most companies develop “brand champions” with consistently great service, recognition of fans or even creating special VIPs of “influencers”. Nobody could have ever predicted how Domino’s Pizza’s latest brand champ came about. If you have a moment you should really read the story in his own “colorful” words. (Yeh kinda NSFW if your work doesn’t [...]
As the proud new owner of a Macbook Air 13″ I want to share my retail experience at the Apple Store because it’s a great example of Brand Sanctuary™. Lots of stores have friendly greeters, but not all have iPad in hand ready for any kind of query. I knew what I was interested in [...]
The essence of Brand Sanctuary™ is “using trusted names as a shield”. This usually means product names that we’ve grown up with, or choose to use above all others because we perceive them as “the best”. In the world of celebrity worship, however, it means stamping their name on something (anything!) and their legion of [...]
I am one of the few people I know without a tattoo. I just know myself too well to do something so permanent. I’m fickle and I also know, thanks to this job, that trends come and go very quickly these days. Anyway I’m in the minority. Seems people are quite willing to make a [...]
New Era has always had its place in pop culture, with celebrities wearing the coveted baseball caps everywhere. However, very rarely has it broken from the tried and tested formula of the baseball cap for sports teams.
Theme weddings can be very cool. To me it seems like the perfect chance to project who you are as a couple to your family, your friends or even the world! To me a “perfect” wedding would be triumph of self-expression.
Something that often baffles people is the question of why. We all have our reasoning behind what we do and how we do it, but people often have to pause before they can answer why.
So Spider-Man’s Broadway musical Turn Off The Dark is a thing.