Habanos’ New Cigar Target: Women
The steady decline in sales amidst the rough economy has made the company look at new angles of the market, mainly one that’s smaller and more attractive than the traditional cigar scene.
“Give me my power tools!” “Give me my power frills!”™
The steady decline in sales amidst the rough economy has made the company look at new angles of the market, mainly one that’s smaller and more attractive than the traditional cigar scene.
Guys and Dolls™ embraces the fundamental differences in the sexes. So this study really fits well in this Wave.
I worked with a Russian guy once. He existed on nothing but meat, potatoes, Marlboro reds and vodka… yes, he was a very manly man. When I saw this crazy Russian vehicle I thought of him- he would have loved it.
We put a person on the moon, invented the artificial heart, can harness the power of nuclear energy, but, for some odd reason, we cannot seem to design a gadget that is appealing to women!
Maybe, the industry is too dominated by men. Yes, most of the purchasers of consumer electronics are men, but…
If you’re a girl and a gamer, Sony thinks you really love glitter, stickers and Hannah Montana.
I think it’s safe to say that shaving (at least facial shaving) is very much a manly thing. Celebrities like Collin Ferrell and Klive Owen have worn their perfectly tailored five’o clock shadows across many movie screens setting a trend for other aspiring alpha males, but there’s something about a clean shaven face like that [...]
Well, actually it was declared on Monday when thousands of young men joined the facebook group rallying the cause of “standing up and doing manly things.” Started by two Indiana men, the website urges men all over to participate in “manly” activities like campfire ax play, watching every Rambo movie ever made, and eating 20 [...]
Yes it’s true, most video games are played by males; but there’s no denying the presence of female gamers and a team of girls have made it their mission to represent and promote other females in the male dominated community.
Calling themselves the “Frag Dolls”, the young ladies were recruited by Ubisoft back in 2004. Since [...]
Check out this campaign for Australia’s Solo soft drinks.
“Solo Beverage company aims to turn pasty, hairless boys into real men with their Solo Man Bibs…”
It’s like the wedding band for men to remember anniversaries, literally heating up on that special day and helping avoid catastrophic drama from the angry wife screaming, “How could you!”
Actually, we think this is better and much more practical in nature: An iphone app that allows men to keep track of women’s [...]