So in essence Batman and Robin would be creating Captain America.

This seems like it would be the first step in creating a “super soldier” program, and thus flinging our world even further into the realm of costumed justice. Volunteering for the project would be huge. Who wouldn’t want to be an “improved human?” I think I would volunteer, but not until they worked out all the kinks. I don’t want my heart to explode whenever I get an adrenaline rush or anything.

That would be the worst super power ever; Heart Exploding – and really, you’d only be good for one adventure anyway.

A perfect example of the Sensory Appeal™ Wave applied to ambient advertising.  With smell being such a powerful emotional and physiological trigger, I can’t believe this is only one of the first outdoor billboards that uses this technology.  The mind, however, boggles at where this could go… let’s just hope a detergent company doesn’t inflict smelly socks on us!

According to the press release:  “EIZO medical imaging high precision displays for the examination and diagnosis of radiographs. Whereas craftsmen are showered with pin-up-calendars at the end of every year, this kind of present is less popular among medics. EIZO breaks this taboo. This pin-up calendar shows absolutely every detail.”

I think these ads are so Suggestive Selling™, it’s ridiculous! I mean the male doctors may be amused, but how about the females? Are there some image examples of strong, sexy males? Although, a well endowed man could convince me that I needed a EIZO imaging machine!  Oops, I’m a dirty girl…..

Well they do say sex sells, and whether it’s a medical imaging machine, or soap, it is a documented fact!  Some do it subliminally, and others are a little more blatant!  More power to ‘em!  You really can’t get any more bare bones than this…

I mean, think about if we could have studied any or all of the people so many popular myths were based on? Maybe the key to human progress is not looking at the stars, but looking at ourselves. Could we further our own genetic growth by simply researching extreme cases of survival that defy both logic and science? A Massachusetts-based research company called Knome thinks so. They’re going to study blood and DNA samples of Ozzy Osbourne in order to better understand how drugs are absorbed in the body, and why some people can survive extreme substance abuse while others can’t.

Meanwhile, I’d like to pre-order my Ozzy brand drug survival patches now, please.

Imagine being able to fabricate car parts out of 3D printers. Building Materials. Toys. 3D printing could became the new papercraft, with websites creating toy subscriptions, periodically releasing the plans straight to your printer for collectible one off toys; Brands like Kid Robot would be able to do a web based home delivery service for its collectibles.

Here’s a quick video showing the 3D printing process, and how it can create a small statue. Enjoy.

“Cool’n'Hot bowls keep your food warm or cold for a longer time. The bowls are double-walled and can be filled with either cold or hot water which helps retain the temperature of the food for a longer time.”

The Human Truth of the Clockless™ Wave is “ I want what I want when I want it!”™

“I don’t want my ice-cream to melt!”  “I don’t want my soup to go cold!”

Quite a demanding Wave!  Well, when you’re a “hyper-life consumer” you need solutions that go “beyond time.”

Some of the Life Evidence in this Wave can often seem like novelties:  the bottle opening cufflinks or the portable microwave, but there are some game changing innovations out there in Clockless land …like Square for instance.  The makers of that device must have started with a seemingly simple request: “I want to swipe a credit card on my cell phone!”

Big ideas often fulfill quite a simple demand.

Her tattoos have brushstrokes and warm color; she works with a pallet that evokes thoughts of paintings rather than needles and tattoo guns. Her designs would be as much at home within a frame or on a wall as on a forearm or shoulder.

This is a great example on how simply looking at something differently can throw an entire industry into a different light.

It’s a wonder no one has ever thought of doing cheap paperback books in a vending machine before this.

And for the record; Cheap does not equal trashy. I think doing a book list for the vending machines based on either new releases, or a broad spectrum across the best sellers list would be a fantastic idea. You could even print them on recycled paper!

This basically promotes literacy and independent publishers without even trying – All you have to do is re-stock the thing. Very soon we may even seen independent vending machines: maybe even an entire DiY culture spring up around it, allowing makers and inventors to sell their own goods, on their own terms.

Maybe we’ll even call it Vendpunk.

Yes, you read that right. I’ll let them explain because they really do have a way with copy:

“You’ve got an ex, a grudge and a valid credit card with matching billing & shipping addresses, and we’ve got crabs.  If you want a way to get back that doesn’t involve permanent damage or risk of personal injury or jail time, you now have a place to turn.”

“It’s an idea so horrible, regrettable and insulting that you could never directly endorse or request it, and we won’t ask you to. All we do is ask you for your billing and shipping addresses, and mail you out a tidy package of peculiar material with tiny, purple dots in it… those are live crabs, and they need only be sprinkled on the bedding or clothing of the one you once loved the most to ensure he/she sufferers the fullest wrath of those genital lice.”

Haha. What? I’m sorry….It’s just so dastardly. It makes you question the mindset of the person that dreamt this idea up! And, beyond that, the kind of person that actually follows through and makes a business out of it.

I’m blogging about this because I think it’s the same kind of mindset you should have when you go into an ideation session…don’t be afraid to “get crazy.”  It always easier to pull an idea back than it is to make the mundane interesting.

As Urlesque says: “Just as expected, the Internet was super excited about KFC’s newest gross-out creation: the Double Down Sandwich. Just today, brave food bloggers have checked out their local KFCs to give the sandwich a taste test”

The “Blogstorm” is so far a fairly resounding “BLECH” but maybe that’s not even the point.

Is this the “Sandwich that the Internet Built”?

The rise of Food Porn has really paved the way for this kind of over-the-top indulgence.  The success of This Is Why You Are Fat can be attributed to the  “can you believe this exists?” viral effect.  And that’s what is going on here.  I have already had several Facebook friends post links to the Double Down saying: “OMG check this out!!”

When food fits the Barely Legal™ Wave it’s usually because it’s “stepping over the line” of good taste or indulging a “taboo.”  Hardee’s has unapologetically  offered gross out options for ages. They have The Monster Thickburger and the Country Breakfast Burrito with it’s 60 grams of fat while other QSR’s have been pushing salads and light options.  Hardee’s and plenty of other chains are catering to a certain mindset: when some people choose to eat fast food, they are already committing to “being bad” so why not go all the way!!

Okay…back to the Double Down.

Slashfood has declared “We can foresee this becoming the new “hangover food” of choice.”

Twitter is ABLAZE right now:

gizmogladstone: “I’d love to see the Venn diagriam of how many people hit the KFC double down today and the sales of Pepto Bismol. How much crossover? Lots.”

henecessiteas: “Get me one too RT @CoutureKitchen: What would my followers do if I told them I was craving a Double Down from KFC?”

brentw: “so the double down was good, but when do we get the triple down? chicken, bacon, cheese, chicken, bacon, cheese, chicken FTW”

pinksugacupcake: “I want my ex to die.. I’m going to convince him to eat a double down. He will be dead before the last bite”

So there it is: The Double Down…just daring you to try it.  If the success of a product is ever measured by it’s buzz…the Colonel has come up trumps!