“Customers can buy a glass of wine or a domestic or seasonal beer at a Lafayette, Ind., restaurant that fuses a conventional White Castle with a new concept for the company called Blaze Modern BBQ. Wine costs $4.50 and beers start at $3.”

I guess I just can’t picture sipping wine at a White Castle but perhaps these Blaze Modern BBQ’s will have a bit more “ambiance”.    I’m less surprised that Starbucks is also trialling alcohol at a few locations to boost evening patronage:

“The coffee giant has for the last two years been testing a more community-oriented store concept to boost after office hours traffic, the Chicago Tribune reports. Aside from the usual line-up of pastries, these stores sell savory, small plate options and beer and wine in addition to the selection of coffees and tea. The Seattle-based chain has also been trying out live entertainment, including music, poetry readings or theatre.”

T.G.I Friday’s is going the other way and trialling brunch, while MacDonald’s is making it’s oatmeal available all day.

These companies are wanting their businesses to become more Clockless™. Clockless™ is about catering to consumers that live the Human Truth™: “I want what I want when I want it.”™ In this wave we see brands, products and services that strive to be available to their customers whenever they need it. Whether that means finding 24hr solutions or offering something unexpected that saves an extra trip, they attract the patronage of a hyper-life consumer that doesn’t let the clock tell them when it’s time to buy.

“The theater expects that etiquette over cell phone use will evolve naturally and allow artists to ban phones from individual performances, but the theater will have a standing policy of allowing nondisruptive cell use during performances. John Haynes, the theater’s executive director, told the Times,“This is the wave of the future for the people we worry about attracting. Simply forbidding it and embarrassing people is not the way to go. So we are wiring the building in anticipation of finding ways to make it work over time.”

The Tateuchi Center in Bellevue, Wash. Doesn’t open till 2014, but when it does, you can text your way through Cat On A Hot Tin Roof all you like. Hmmm am I being a theater snob? I just think its disrespectful to the performers.

Looking at the Clockless™ wave now, I do notice that a lot of the evidence is aimed at the younger generations. The Human Truth™ is: “I want what I want when I want it!”™ And it’s not hard to imagine an average teenager saying that, is it?  This wave is about hyper-life consumers wanting 24hr solutions, but seriously, we can’t turn our beloved phones off for 2 of those 24hrs?? Well at least I know one place where this will never fly… click here to see the Alamo Cinemas humorous video about their no phone policy, which also serves as a cool advertisement for their brand. (strong language warning)

“Soapbox of the day: The advantage of texting is that you can relay information on your own time regardless of whether the recipient is available at that moment or not. If you are awakened or annoyed by the text alert on your phone, turn it off!”

I recently turned of a few Facebook text notifications because my phone was beeping every 5mins and each time I checked, I would get kinda bummed it was just a status comment instead of a “real world” interaction. “Lol funny post dude!” instead of “Wanna catch up over coffee?” *sigh*

These are some of the reasons this article caught my eye. Seems we are becoming a nation of Texters.

“Almost one-third of U.S. adults prefer to be reached by text message rather than a voice call on their mobile phone, according to a study by the Pew Research Center’s Internet and American Life Project. Three-quarters (73%) of U.S. adults text and 83% of U.S. adults are mobile phone owners. The study found that when it comes to a preferred method of contact, 31% of adults would choose a text message, 51% would choose a voice call and 14% say it depends on the situation. Fifty-five percent of heavy texters — those who exchange 50 messages or more a day — prefer texting to talking. Young adults between 18-24 text most frequently, sending on average 109.5 messages each day or 3,200 texts each month.”

The Clockless™ wave really helps us understand the motivations behind this trend. Many would consider themselves a fairly “hyper-life consumer” that appreciates 24 hour solutions. The Human Truth™ of the Clockless™ wave is: “I want what I want, when I want it.” I know it can read like a child throwing a tantrum, but think about how much that resonates with you.

That’s why people text. “I’ll get back to you when I can” “I can’t get into to chit chat right now so here is the crux of the issue at hand.” These are often the motivations behind why we are choosing text over talk.  So many products and services are stepping up to the demand for instant 24hr access via cell phones – heck, you can now text in a political campaign donation! However, I would say take heed of the social etiquette of texting too.  Phones are more personal than computers… you spam my phone and you will probably lose me.

The part that stands out as having real Clockless™ appeal, is the fact that you book through a “smartphone app that subscribers can use to locate available showings and check in. Instead of getting a ticket, you can just flash your phone and walk right in.”

I don’t know about your local cinema, but for me here in LA, that is a major attraction.  Popular films often sell out and the lines can be arduous.

The Clockless™ wave is geared for the: Hyper-life consumer finding 24hr solutions.  Cutting in line and booking from their phone is right on target for this type of person.  The Human Truth™ of this wave is “I want what I want, when I want it.”™

I’m sure you know many people who live that mantra.

The wheat lager has a “cherry flavor” and is described as “a beer the ladies can enjoy too … if you’re having a champagne breakfast but don’t fancy champagne, have a beer instead,” the New Zealand Herald reported Sunday.

Anywho, the killjoys are saying: “”a completely irresponsible stunt from a health and addiction perspective, because it is normalizing pathological behavior.”

Hmmmm people don’t raise eyebrows at Bloody Mary’s and Mimosa’s do they?  And that’s hard alcohol!

Well, whatever your opinion, the Clockless™ wave’s Human Truth™ is “I want what I want when I want it”.  And if that mean a beer at breakfast then why not, I say!  *hiccup*

Her article reveals her secret habit of going to bed with her phone under her pillow, and she admits to sometimes waking in the middle of the night to check DMs and tweet for awhile.  Judging by the survey she posted, she’s not alone.

A whopping 65% of us sleep with a cell phone!

The author, Diana Adams (CEO/owner of Adams Consulting Group, Inc.) states her case by saying:

“I prefer to think of it as just part of my life. Although my grandmother (and possibly my mother) would tell me to seek therapy because it’s a crazy habit, I don’t really see anything wrong with it. The only downside I see to it is that, according to this article on Geek Sugar, sleeping with a phone can “lead to poor sleep, irritability and anxiety.” I like being plugged in all the time, and I can’t imagine it any other way.”

The Clockless™ wave is about human behavior that goes “BEYOND TIME”.  It seems that more and more people are becoming: “Hyper life consumers looking for 24 hr solutions.”

However, as progressive as this is, there’s one industry that has remained relatively untouched in streaming content; console games. But things are starting to change, and with the launch of OnLive’s PlayPack the arrival of streaming gaming is on its way. Fashioned in the same subscription style as Netflix, the stream all you want for one cost plan is getting a decent amount of buzz. But it’s also raising a lot of questions, especially when it comes to bandwidth. Companies are already complaining for the bandwidth suck from Netflix streaming, just think what adding the other side of couch surfing entertainment will do.

“Puma Social is the champion of the social games we play off the field with friends, when the sun goes down.  With a social web presence as well as actual pop-up retail and nightlife venues “that will bring the concept of “vintage” social sports – games like darts, pool, foosball, table tennis and bowling – to life. Celebrating the notion of being social, not just online but in real life, PUMA Social is about having fun and being with friends.”

A brilliant example of Clockless™ and a company that has expanded beyond its original sports branding to reach a whole other market. Clockless is for the “Hyperlife consumer who wants 24 hr solutions,” even if those solutions may involve cleaning puke off new Puma sneakers in the parking lot at 5am.

They call it social serendipity.

I call it creepy.

Well, I did until I really thought about it… and then I changed my mind.

I guess at first it reminded me of similar sites that are more geared to “anonymous sex hook-ups,” and while nothing’s stopping you from using it that way if you wish, Bumped.in is geared more at the biz traveler who wants to maximize chances for networking.

Most biz travelers know the airport doldrums, flight delays, layovers, missed connections or even just a well-worn, regular route that feels like a chore.

Well, its ideas like Bumped.in that are capitalizing on the fact that many people want to fill these spaces in time with something productive.

Mashable brings up the problem that most start-ups face: the number of users enhances the experience. “Bumped.in is brand new so its promise to enhance the entire travel experience is a bite premature. Should enough users start to use the site, however, it could be an interesting way to find and connect with like-minded people that otherwise would have passed you by.”

In a Clockless™ world we like to make every moment count, as the Wave essence says: Beyond Time.  Traveling is no longer “off the clock” thanks to our smartphones and laptops, now sites like Bumped.in we can make those empty hours work for us and connect in evermore serendipitous ways.

Imagine being able to fabricate car parts out of 3D printers. Building Materials. Toys. 3D printing could became the new papercraft, with websites creating toy subscriptions, periodically releasing the plans straight to your printer for collectible one off toys; Brands like Kid Robot would be able to do a web based home delivery service for its collectibles.

Here’s a quick video showing the 3D printing process, and how it can create a small statue. Enjoy.