OldSpice does Social Marketing right.
A Man’s Man. Man.
“I’m connected to a big world online.”™
Japan isn’t afraid of technology. If you’ve watched any Japanese TV then you know they also aren’t afraid of trying new things. So I wasn’t really surprised when I read that McDonald’s Japan are about to start a training program that uses the Nintendo DS.
In our increasingly digital world, applications like Google Maps and Street View are ripe ground for expression, and have the advantage of being able to be viewed by over 1 billion persons, and growing.
E-reader craze could be the start of a change who’s ramifications will effect the entire world.
If there’s something that I’ve always loved and can remember doing often as a kid, it’s flipping through National Geographic magazines at my house. We had shelves upon shelves of the familiar yellow clad books sitting around. Probably twenty or so years worth.
We have been wondering when QSR codes are going to “mainstream” and it looks like this will be the start.
Some of you may remember us talking about ARG’s (Alternate Reality Games) a while back. Well, here is a trend that is a lot less intense and underground but it shares the same online/real world blur that is so often seen in the Virtual Forest™.
Probably not the best idea to roam around the streets staring into your Dsi handheld gaming system –weird stares from bystanders could be the least of your problems should you get hit by an oncoming UPS truck. The idea of playing ghost hunter through a game, however, does sound interesting. Gamer’s guide Kotaku broke news [...]
On Memorial Day, Google engineer Sean Askay released the “Map of the Fallen”, an Interactive map that uses Google Earth 5.0 to show the locations of the birth and death of each of the 5700 US servicemen and women that have died since the beginning of the conflict in Iraq and Afghanistan. On the website, [...]