“Meet me where I am.”™
This is something never occurred to me: hearing impaired people can’t use drive thrus. The same revelation came to me when I saw this youtube video of a blind man showing how difficult it is to use an ATM- even with braille. Then I went to a party with a friend who has a heavy [...]
“Burger King has begun testing home delivery at a handful of restaurants in the Washington, D.C. area. The success of the program will eventually lead to a nationwide rollout. A few restrictions apply: Customers must live within a 10-minute drive from a BK location, and a $2 delivery charge will be tacked on to orders [...]
I came across a study that really challenged my perception about who eats fast food. I’ll go ahead and admit that if I was asked what demographic frequents fast food chains I would have guessed a lower socio-economic one. I’m sure I’m not alone in my assumption. It’s a fairly common notion that fast-food is [...]
What CAN’T we do with our smartphones these days?? I just heard about a new app that makes standing at a jukebox and pouring through heaps of outdated songs… a thing of the past. Roqbot; has just launched in participating LA bars. It’s a smart phone app that is basically a digital jukebox, that allows [...]
I knew it would be a large number but a whopping 75 percent of office workers eat lunch at their desks as often as two or three times a week. From my experience, it’s usually about having a big work load coupled with the fact that it can take a lot of time to drive [...]
I was originally thinking of this for the Barely Legal™ wave since it involves condoms and sex toys, but then I realized on a deeper level it’s about HOW & WHERE the products are meeting the consumer. We all know that the food truck craze really has wheels right now… pun intended. So it’s definitely [...]
I am lucky enough to arrive in LA in time for the first annual Food Truck Chow Down! “The Innaugural Annual Food Truck Chow Down is Los Angeles’ biggest foodtruck spectacular that will showcase over 50 of LA’s best foodtrucks in a festive food and fun filled event your whole family can enjoy. Also featuring [...]
Pop Up Lifestyle™ has been tracking the food van trend for many quarters now and it’s still going strong. You know a trend has hit the mainstream when a major QSR jumps on board. Well, burger and taco joint Jack In The Box has “hit the road”. “The 34-foot-long truck debuts next Friday in San [...]
Are you a gamer? Chances are you’ll say no. Have you ever played FarmVille? How about Mafia Wars or any other game on Facebook? Chances are, you’ll say yes. If you have, then you are being counted among the millions that make up the “new face of gaming:” very casual, tied into Social Media, and [...]
With all the hoopla (yeah that’s right, I said “hoopla.” I got tired of “hype”) surrounding pop up stores and store concepts it’s easy to forget where they came from. Pop up stores have their roots in food trucks; mobile businesses that go directly to their customers and fill a niche in the food world.