“You don’t own your brand, I do.”™
If you’re going to force something without being original, you’ll get the hits, but what are they worth if nobody really cares?
You can find anything online on April Fool’s Day, canned unicorn meat, pets as food, fake movie and game trailers, altered headlines. And while this is all in good fun, for those of us in the insight world it means twenty-four hours of “is this true” and verification time. But I won’t go into that, what I think is more interesting is the spirit of online April Fools jokes.
We don’t know what is worse, the physiological effects of this item or the “change” puns is it is guaranteed to produce.
HSBC Holdings plc is a multi-national banking corporation that is taking a PR beating thanks to a cheeky social media company that decided to use it as an example of how potent online public opinion can be.
Definitely not an official site by any means, it’s quite simple – they pull in mentions of HSBC from the Twittersphere, then classifies them as a Fail or a Win for the bank…
I came across what I thought was a perfect piece of Brandalizm. While blogs of the world try to figure out whether this house is “for real” I thought it was such a great example of Brandalizm™ I couldn’t resist posting it. Brandalizm says: “You don’t own your brand, I do.”™
Here are the true “modern day scenarios” of what happened to our childhood fairytale princesses. Belle. Snow White, Cinderella, Rapunzel, even Jasmine –all fallen to a world of hatred, disease, gluttony, superficiality, and heartbreak. The artist, Dina Goldstein, says of her “Fallen Princesses” collection: “…The happily ever after is replaced with a realistic outcome and [...]
Oh Mac vs. PC, you never seem to get boring. Usually, after a year or so of the same type of ads most companies find themselves in a repetitive rut with no chance of pulling out ala Yo Quiero Taco Bell and the Budweiser Frogs. However, Apple manages to keep things funny and fresh with [...]
Brands no longer have to hire creative people for their research and development department to come up with new product ideas. All they need to do is look at blogs like Planet Mat, where fans post their dream gadget concepts hoping and wishing brands might take a hint. In this case we have the power [...]
Can I just say how in love I am with these? I’m sure we’re all well aware I’m a huge geek so just give me my moment in the sun (while laying on a Photoshop pillow dreaming about brush sets of course!). Brandalizm™ and Virtual Forest™ in one comfy little package.
BRANDALIZM: “You don’t own your brand – I do.” These might not have been the exact words these gals were thinking at Last Call when the inspiration for The McNuggetini hit but it still rings true. They posted a step by step recipe online and the link to the “late night/after hours snack/drink” got forwarded [...]
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |