“You don’t own your brand, I do.”™
“Miss Cakehead (a carefully cooked up alter ego of a freelance creative) considers herself a curator of cake & chaos” …and she must reeeeally love Katy Perry’s California Girls music video. So much so, she organized a pop up high tea in which every single delicious mouthful could be straight from the screen. “We were [...]
Here’s a cheeky campaign that fashion brand DIESEL just launched. They have made available the Be Stupid at Work app, which turns your Facebook into a Exel spreadsheet. Why? So you can fool your boss into thinking you are working when you are actually slacking off. To be honest, I find the copy used in [...]
I may not have a sweet tooth but I love the cleverness of these cute treats. It really feels like people (food bloggers) are trying to out do each other with creativity and quirkiness lately. Here are some examples that fall into the Brandalizm™ wave. Brandalizm™ is about “volunteer promotion or destruction of brands.” Usually [...]
We haven’t covered anything from the Brandalizm™ wave in a while so when I came across this awesome T-shirt I couldn’t resist. For those who don’t recognize the typography, its been emblazoned on millions of metal heads shirts for the better part of twenty years. Yes Slayer, the mighty kings of head banging have been [...]
It’s always been around: buffoonery and shenanigans as an ad campaign. Because let’s face it: Stupidity is hilarious, and stupidity where someone majorly screws up is unparalleled comedy. Recently though, that idea has been taken to a whole other level. By blatantly advocating stupidity these companies are not talking down to us, they’re starting at [...]
If you’re going to force something without being original, you’ll get the hits, but what are they worth if nobody really cares?
You can find anything online on April Fool’s Day, canned unicorn meat, pets as food, fake movie and game trailers, altered headlines. And while this is all in good fun, for those of us in the insight world it means twenty-four hours of “is this true” and verification time. But I won’t go into that, what I think is more interesting is the spirit of online April Fools jokes.
We don’t know what is worse, the physiological effects of this item or the “change” puns is it is guaranteed to produce.
HSBC Holdings plc is a multi-national banking corporation that is taking a PR beating thanks to a cheeky social media company that decided to use it as an example of how potent online public opinion can be.
Definitely not an official site by any means, it’s quite simple – they pull in mentions of HSBC from the Twittersphere, then classifies them as a Fail or a Win for the bank…
I came across what I thought was a perfect piece of Brandalizm. While blogs of the world try to figure out whether this house is “for real” I thought it was such a great example of Brandalizm™ I couldn’t resist posting it. Brandalizm says: “You don’t own your brand, I do.”™