You have the unique opportunity to give your team a distinct advantage over your competitors by seeing around the curves in the road ahead.
The dreaded N-word in marketing services has been avoided like the plague for decades. In more cases, companies and marketing masters have tended to avoid the little circles that the N-word embodies. I’m talking about the word “niche.”
Andy Ford 2008 Coex Presentation
“The company, Springfield, Mo.-based CultureWaves, is attempting to sell itself to business clients as a marketing researcher able to measure consumer emotions so that businesses can engage their target audiences “fresher and faster” than the competition.”
Watch the interview with our Wavemaster, Andy Ford, on ABC Money Matters.