Remember the launch of the iPhone? About 2 months afterward we began to see the “overluxurization”(I think I just made up a word) of the outer casing seemed to exploding into a frenzy of who can overpower who. Well, now that we’re well being the iPhone’s glory days of diamonds and gold casing, it’s time to move on to the bigger and better way to show off. The iPad.
Mervis Diamond Importers is producing a diamond coated iPad, which will only cost you around $20,000 for around 11 carats of ego. So, what does this mean? It’s pretty much the portal opener, much like the first iPad case and cover designers. We’ve been talking about the idea of speedpreneurship for around two years. The idea is that when something is announced, less than 24 hours later, accessories and what not will become available, seemingly out of nowhere.
Where speedpreneurship comes into play here is that once someone unlocks the luxury gateway for excess, then the flood comes gushing out behind it. Prepare for crystal covers, gold plates, diamonds, gems, whatever is expensive, will find itself on the outside of an iPad.
And as companies move to cater to the super rich for opulent and extravagant upgrades, everyday companies begin to do the same thing at competitive price points, except we get stickers and decals instead of diamonds and gold. But it’s beyond the point of luxury, it’s the point of speed.
