Mashable did an article on successful viral vids which I thought was really cool. While watching “All the Single Babies” one more time for old times sake…. the blogger’s comment about it struck me.
“The huge popularity of this video, a baby dancing to a Beyonce (beyonce) song, is channeling ad revenue and donations into his college fund. This quick reaction to a YouTube hit shows us the toddler’s dad has moves of his own — something sluggish advertisers can learn from.”
Then I watched the JK Wedding Entrance Dance just ONE more time (It makes me smile…shut up). Mashable’s comment was about Sony making an exception from the dreaded music muting (that record companies do to harmless little YouTubers) and use the popularity of this vid to make money… buy linking to Chris Brown’s album. So I guess since the whole “beating up his girlfriend” thing, the happy couple has included: “to make a donation towards violence prevention please visit our website: http://www.jkweddingdance.com/” Good for them.
So have you noticed the theme? The aim of Viral Marketing is to sell stuff… if done well it works great. But I thought it was interesting that rather than starting in a ad company’s ideation session, these clips started out as just average people posting something they thought was cool/funny and it “blew up”. When the view count started going nuts…they jumped on it funneled the traffic where they saw fit.
The Human Truth™ of Pop Up lifestyle™ is “Meet me where I am”. This story is about capitalizing on an unexpected situation quickly…. A concept we have referred to as speedrpreneurship.
Well, memes and viral videos are not going anywhere and with 700,000 people signing up for Facebook – A DAY, it’s only going to get more and more mainstream. People’s daily internet use usually includes forwarding something to their friends. Increasingly, meeting people “where they are” will mean checking out the “number of views.”
