As someone who could be described as a “YouTube early adopter” I’ve watched it grow into the force it is today. I have also wondered why more companies don’t have branded YouTube channels… it’s direct, casual, targeted and entertaining communication. Well, Target has lived up to their name and hit the bullseye. They’ve partnered with YouTube to launch a custom channel that is themed entirely for the holidays: “YouTube Holiday Solutions” displaying videos on everything from home and party ideas to recipes, gift giving tips, and of course Target-specific holiday videos and a Target gift guide. I thought this would fit nicely in to the Choice Choke™ Wave because if ever there was a time to consider making peoples lives easier it’s the holidays. It’s not always about having less choices it’s about helping people choose.
Mashable is suitably impressed by the whole she-bang saying: “the content is arguably more accessible, applicable, and helpful than typical holiday-themed television segments or shows.”
As someone who has my own YouTube channel to share my personal exploits and videos with my friends and family, the concept of a professionally branded channel has always been a no brainer to me. It’s kind of like an audiovisual extension on Twitter-style brand/customer communication. Oh, you’re not on Twitter yet? Ahhh… yeah… Never mind then.
