Anyone who knows me, definitely knows that the Human Truth of Yin Yang BlendTM rings especially true for me: “I see the line between the sexes as dotted.“TM I’m a mish mash of traits that come from both male and female stereotypes. I’m a tomboy that uses my “feminine wiles” confidently. I’m a wild risk taker and also a loving nurturer. A total slob who loves “cleaning day”. I could wear baggy stained crap then dress like a movie star when the mood takes me. I’m a dichotomy in many, many ways.
My Point?
WHEN DO I GET TO RELATE TO A FEMALE ON A COMMERCIAL??
This thought occurred to me while watching yet another idiotic “slob-on-couch-doofus-husband” ad. I was, at that moment, sitting on the couch in a stinky sweatshirt spilling food down my front like a 3 year old totally NOT relating to the “long suffering wife”. Ugh.
You know the female stereotype that’s on almost every ad: that self righteous, eyeball-rolling, capable, competent, organized, uber parent, modestly stylish and “relatable”.
Well you know what? SCREW HER.
I don’t know her and I don’t know anyone like her and I’m sick of seeing her everywhere!!
Ok, Ok maybe you do know her or ARE her and would argue that I move in “creative type” circles where all sorts of lines are burred – sexual attraction, self expression and generational stereotypes are completely fluid in my reality – agreed! BUT I also don’t feel like I’m THAT much of a minority.
I’m not even the only one that has blogged about it. This gal also feels these male/ female commercial stereotypes have totally “JUMPED THE SHARK“.
I feel there will always be a place for the Guys and DollsTM style distinct difference between the sexes, I’m just asking that our advertisers broaden their brush stroke when using these one-dimensional archetypes.
Take a cue from the Yin Yang BlendTM Wave once and a while.
The mainstream adopted the whole “Metrosexual” thing with ease- why shouldn’t the female opposite version exist… like… Fem-manly? (hmmm, maybe not). The British have the term Laddette but it’s has quite negative connotations and means extremely macho A-holish behaviour.
Well anywho, we don’t have to coin a term to acknowledge there’s a need for more interesting and complex women in our commercials.
(PS. yes, that’s me in the pic on a Skype conference with my workmates having some fun with my image heheh Love it!)
