Launching this month are the two drinks, LemonAid and ChariTea. They form a unique venture, where most of the profits from the activity will be used for social purposes, managed by the company LemonAid Beverages GmbH. In addition to the ingredients being all fair trade -supporting farmers in South America- LemonAid Beverages Gmbh donates a reasonable part of their turnovers to worthy causes.
The idea of charity driven products is an interesting one. With all the “limited edition” food that’s been coming out like Pepsi Throwback, Dark Chocolate Reese’s and a few others there is an opportunity to create a charity driven product that retains the brand image and gives an outlet for new product innovation. Imagine Hershey’s doing specific limited edition charity flavors of their chocolate bars. With a slick design and great flavors it’s guaranteed to raise brand awareness and create an image of charitable goodness for the company- especially if they maintain it every year.
