Brands no longer have to hire creative people for their research and development department to come up with new product ideas. All they need to do is look at blogs like Planet Mat, where fans post their dream gadget concepts hoping and wishing brands might take a hint.
In this case we have the power duo marriage of a PSP and iPhone, bringing together a user interface in an all-in-one device that will do everything except print out 4X6’s. Internet, phone, video reorder, TV tuner, projector, gamepad, media player, RFID, scanner, and flashlight are some capabilities out of this baby. Calling it the iWish, we’re impressed!
There’s no debating the concepts these fans have design are entirely free of will, and looking at the detailed work put into making some of them, you can begin to understand just how passionate the promotion or destruction of a brand(s) can be. Brandalizm™ is a wave that screams “You don’t own your brand, I do™”, and even if these are just concepts, it doesn’t mean they’ll stay that way.
