I don’t need it, I really shouldn’t, but I’m still worth it. Times may be tough, and it’s safe to say that most Americans have cut back and reevaluated at some point or another their necessities. But fortunately for some business owners, there are just some luxuries consumers aren’t going to cut back completely on, particularly small luxuries. One consumer explains to the Washington Post how a$6.95 molten lava cake and a cappuccino with her boyfriend is one of those such luxuries:
“It wasn’t that cheap, but it was [darn] good,” she said with satisfaction after the cake was gone. “Sitting in a place like this with a friend and having a nice moment. . . . I wouldn’t cut back on that, even with my tight budget. “
Indeed it seems that it’s at the most challenging of times that we need to pamper ourselves with even the smallest of comforts. We do it all our lives, when we were young it was a stuffed animal, a blanket, a Disney movie, the family pet. Now, it might be latte or cocktail. We’re just human, and in comfort we find hope and the realization that indeed, the most important things in life, really aren’t about the money.
